Digital marketing

Why Backlinks Are Still One of the Best Ways To Get Traffic?

The more backlinks a page has, the more traffic it receives. What does this mean? Well, if you want to be in first place in the SERPs you must make a backlink

Backlinks, which are hyperlinks in text that take the user to another site with content that is related to what they are reading, are one of Google’s three main ranking factors. For this reason, it is considered a very important off-page SEO strategy.

Making backlinks aims to improve the ranking of web pages in search engines. Strengthen your off-page SEO strategy for several reasons:

Generate quality traffic

Backlinks help you tell Google how much authority your website has, meaning that the more websites that point to yours, the more domain authority you get, and the more Google ratings you get to position yourself on the first page of the rankings.

But Domain Authority is not the only thing you should aim for when making backlinks, you also have to look at the quality of the backlink, for example, the DA inherited from Forbes is not the same inherited per website with a DA low.

This is just an example of what you should consider when making backlinks to get quality traffic. Backlink quality is not only measured by legacy DA but also by the relationship the websites link to you have with your website.

Quality takes precedence over quantity when it comes to backlinks. A few authoritative and relevant backlinks can have a more significant impact than numerous low-quality links. High-quality backlinks demonstrate that your content is worth citing and sharing.


You can get dofollow links

They are the links that tell Google robots and other search engines that they should visit the page to which they link.

Dofollow links help improve SEO positioning because if a website has good authority, it will transmit authority to your website.


Improve user trust

The presence of backlinks from reputable sources builds trust among users. When they see established websites endorsing your content, they are more likely to trust your brand and the information you provide. This increased trust can positively influence their purchasing decisions, leading to higher conversion rates and customer loyalty.


Send signals to search engines

It has to do with the initial point, that is, the quality of the backlinks, the more websites related to your sector point to your website, the more signals you give to Google about the relevance of your website.

Considering the advantages offered by backlinking, no brand should stop applying this off-page SEO strategy.

Remember that it is one of the best alternatives to generate authority from outside your website, attract the attention of Google spiders, and attract quality traffic to increase your audience.



Backlinking remains the SEO strategy par excellence due to its ability to establish authority, trustworthiness, and higher search engine rankings. It generates referral traffic, diversifies traffic sources, and contributes to long-term value.

Moreover, it fosters networking opportunities, strengthens user trust, and aligns with ethical SEO practices. While the SEO landscape evolves, backlinking persists as a core element of digital marketing and online visibility.

Therefore, it remains imperative for businesses and website owners to prioritize and invest in effective backlinking strategies.

Contact us at Digital Specialist if you want to learn more about backlinking or need any digital marketing services.


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